Résumé
My different experiences in different markets (FMCG, Apparel, Sport performance and fashion, lifestyle shoes) gave me the ability to "read" a market, to build the right product/consumer/sales channel strategies and to motivate people to develop a brand.
Through different sales and management positions, country manager, sales director, key/strategic accounts manager, customer service, I got a 360 ° view.
I believe in the authentic brands, in teamwork, in accountability, in trust, in simplicity and enthusiasm.
Specialties: Strategy, Sales, strategic & key accounts, management,market sensing, marketing,negotiation, P&L management, team building, problem solving, presentation skills, forecasting, planning,international environment, creativity, organization, product sensitivity, leadership, training
Expérience professionnelle
Country general manager france
CROCS, INC
De Novembre 2013 à Aujourd'hui
Shoes & accessories
Turnover: 1,1 Billion $
4500 employees
In charge of the French subsidiary - Wholesale and Retail (12 Full prices stores and 3 Outlets) -
18 Mio € - 60 employees
Marketing - Improve brand perception and attract new consumers
• Push: professional trade fairs & press
• Pull: Trade marketing for Field & KAs – PR & Blogs – Social networks
Retail – Manage the retail manager and store directors – Increase revenue while building more relevant assortments (store size and geography) – Increase profitability while streamlining work hours in each store.
Wholesale - Manage the Sales Manager and agents/sales reps –Build Strategy for each wholesale channel (Shoe stores, E-tailers, Dept Store, Sport, Health and Leisure, Garden Centers) and professional market
• Reorganize the team to improve sales impact.
• Set up segmentation, product priorities and trade terms
• Support and train the team
=> #1 European Country for 2015 and 2016 revenue growth
=> + 60 % mentions on fashion press and blogs
=> 30 % stores profitable in 2016 vs 12 % in 2013
Formation complémentaire
Reprise d'entreprises
CRA
2017 à 2017
Formation à la reprise d'entreprises
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